In My Not So Humble Opinion

Joffrey’s Coffee & Tea Company (since 1984) sent me a packet of coffee this week. I love the stuff, but I’m a bit unsophisticated where coffee is concerned – I don’t know much about it, but do I know what I like. To me, all coffee comes in two categories: Black, and “with stuff in it.” I’m going to go Black with this pot.

Step one: Opened the packet. Easy. Sniffed. First wonderful thing: It smells fresh-roasted. How do they do that? I’m guessing Magic.

Step two: Made a pot in the complimentary 12-cup coffee maker I got from Gevalia. (Quote: You may cancel your service at any time after receiving your introductory shipment and the gifts are yours to keep with no further obligation). Smells even better while it’s brewing.

Step three: Poured it in the cup. Deep brown color, powerful aroma of fresh roast. (Still can’t get over that.) Tentative taste. Whoa, this is nice. Bold as Donald Trump. Smooth and melodious as Alicia Keys. The aftertaste is beautiful. I want this in my mouth all day long. It’s not just a cup of coffee, it’s an exotic, multi-sensory experience.

Gevalia: take notice. There’s a new coffee in town, and it’s gonna whip yo ass!